While at the University of Utah, we were tasked to find a sock company that needed some help with branding and packaging. Their former branding was muted with earthtones, and didn't stand out on the shelf against brands like Smartwool® and Stance that skewed to a younger audience.
Below was my proposal for branding and packaging, with a new logo, color pallette, and packaging that revitalizes their appearance while maintaining their century-old heritage.
