Working closely with the products team at Manly Bands, the creative team was recruited to help design and develop some of the rings for this licensed product launch
(The Aragorn™ is my design).
(The Aragorn™ is my design).
There was a lot riding on this campaign as a huge potential revenue driver for the company. From a design/campaign perspective, there was no room for error and we wanted to do this collection justice with LOTR fans worldwide.
Collection Page with all rings featured
Campaign Launch Email
Product page showing LOTR-themed content throughout the shopping experience
The result? The Lord of the Rings™ collection is one of the top performing license partnerships in Manly Bands history. Sales have far surpassed projections, and customers generally speaking, have given their stamp of approval!