During my time at Manly Bands, email was a HUGE part of the marketing strategy, and was a significant revenue driver. Email design was my primary task when I was hired on to the company, and my directive was make everything above the fold grab your attention, and make everything else as streamlined as possible. I used a variety of resources to create these emails, from UGC, to content we shot in studio, and stock imagery (photoshopping rings onto stock models is a skill I never thought I'd have in my arsenal).
The entire time I was over email, my goal and vision was to build out a three-month flow with scheduled content that was relevant to users from the time they signed up for our campaigns to the time they either converted, or proved to not be very high intenders. After around a year and a half of building out 2-3 emails per week, we switched over to Klaviyo, where I was able to put pen to paper and build out a seven-email Welcome Flow, ranging from promotional content, ring sizing, objection handlers, material and product recommendations, and entertaining content about the company. (These visuals aren't currently included here because the drive they were archived on became corrupted and I lost everything. But they were awesome, engaging, and attributed to 60% of our email revenue, and ran passively in the background, freeing me up to work on other pressing projects.)
The entire time I was over email, my goal and vision was to build out a three-month flow with scheduled content that was relevant to users from the time they signed up for our campaigns to the time they either converted, or proved to not be very high intenders. After around a year and a half of building out 2-3 emails per week, we switched over to Klaviyo, where I was able to put pen to paper and build out a seven-email Welcome Flow, ranging from promotional content, ring sizing, objection handlers, material and product recommendations, and entertaining content about the company. (These visuals aren't currently included here because the drive they were archived on became corrupted and I lost everything. But they were awesome, engaging, and attributed to 60% of our email revenue, and ran passively in the background, freeing me up to work on other pressing projects.)
Shortly after switching to Klaviyo, we brought on an external agency to give us a stronger email strategy, and I managed that relationship between the account team, designer, and copywriter.
