While at the University of Utah, I was tasked in a branding class to take a small company that had a good product, but struggled from a branding perspective. At the time, I had recently discovered Geigerrig, a hydration bladder company based out of our very own Ogden, Utah. I was hooked on the product (enough to have bought the pack in two colors as a poor student), but couldn't overlook how mismatched their branding was. The iconography wasn't consistent and they didn't do a good job differentiating themselves from the industry giants they were placed next to such as Camelbak and Osprey.
The objective of this project was to give the company a recognizable logo that better aligned with their brand, and address any concerns in their collateral.
This was a really fun branding and packaging project. I hope you enjoyed it.
Thanks for stopping by.
Thanks for stopping by.